The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. A/B testing allows you to truly listen to your audience by collecting data of the changes on conversion rate, cart abandonment, average order value (AOV), revenue, and profit. The result?
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