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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

Summary: Eloqua's registration statement offers new and interesting details about its business. Eloqua last week filed for an initial public offering of its stock. I expected it to grow as Eloqua sold into larger accounts. So much for what Eloqua said. (Of This is where what Eloqua didn’t reveal is intriguing.

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7 Ways to Take the Media World by Storm

Convince & Convert

Todd’s goal is to create 20 pieces of content (think SlideShare presentations, videos, blog posts, white papers, etc.) Jay: Do you believe some sort of content marketing software is becoming required to do this well? For marketing automation , look at Marketo , Eloqua Oracle or Act-On Software. all from one story idea.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. In other words, 62.5% during that same time frame.

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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. ” Revenue intelligence is the present and the future. Jason Widup: So, first, I’d like to introduce Elissa Fink. Growing that from 5 million to a billion dollars.