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Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)

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Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. What was once the domain of a sole team, or in some sad cases, a sole individual, is now an operating system by which data-driven teams across a company make decisions.

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11 A/B Testing Platforms That Integrate Well With Shopify (+ 8 Key Things That Make a Tool Perfect for Shopify A/B Testing)

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That’s where conversion rate optimization comes in. By A/B testing elements of your Shopify site so that they convert better, you can make every visitor far more valuable. It’s not about more traffic, it’s about being better with the traffic you get! But how do you get started with A/B testing and which platform integrates well with Shopify?