Top A/B Testing Tools That Are Good for the Next 5 Years (Vetted by Privacy, Features, Maturity & Price)
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AUGUST 18, 2021
Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. What was once the domain of a sole team, or in some sad cases, a sole individual, is now an operating system by which data-driven teams across a company make decisions.
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