Webbiquity

article thumbnail

Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity

The new layout also lets companies feature product videos as well as targeted display advertising. . “The revamped profiles allow page administrators to highlight particular products or services and tailor product lists to different types of audiences. LinkedIn’s new company pages by eConsultancy.

Linkedin 100
article thumbnail

Three Key Insights on How B2B Marketing is Changing

Webbiquity

extreme example would be — imagine if, back in 2007, Steve Jobs had decided to market the first iPhone only through AdWords. If AdWords should work well for your product but doesn’t, check your settings for: negative keywords; where your display ads are showing up on the Google Content Network; audience targeting (e.g.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

10 B2B Marketing Lessons from Walt Disney World and Universal Studios

Webbiquity

Similarly, in the B2B marketing world, technology companies can get away with displaying attitude, an edge, even being a bit playful. A famous experiment in this realm was conducted in 2007 by the Washington Post. .” There’s no rock n’ roll, and no alcohol, at Disney; you can find both at Universal.

article thumbnail

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

Email open rates continue to decline from 14% in the second half of 2007 to just 11.2% At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. and 30% said it was to get updates on upcoming sales. in the latter half of 2010. billion by 2014.

article thumbnail

How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

Twitter made a splash at SXSW in 2007 and began to grow rapidly. HBO, Netflix) and audio (Pandora, Spotify) streaming services, and ad blockers (plus general banner blindness ), have rendered email marketing, cold calling, TV and radio advertising, and online display ads much less productive. YouTube got started in 2005.

article thumbnail

Best Social Media Stats and Market Research of 2009

Webbiquity

of all searches in 2007 to 20.4% percent of all online display advertising impressions in the US, with Facebook reaching the most unique visitors. in 2008 versus 2007. Market Research Findings from Around the Web. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. Matt McGee. of all searches. Eric Eldon.