2007, Lead Generation and PointClear

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

ViewPoint

JULY 11, 2011

While Lauren provides 10-year financial data, I excerpted this column of the most recent fiscal year as it was fascinating to see all three companies reporting an identical 48% of revenue committed to sales and marketing expenses. Sales and marketing activity. Selling subscriptions via a direct sales force.

Enterprise Management

Enterprise Management Work Management Marketing Management Marketing Automation Services

The 10 most fascinating people in B2B Marketing in 2015

Biznology

JANUARY 6, 2016

Jim Obermayer, founder of the Sales Lead Management Association. I’ve known Jim for years as a consultant and author specializing in lead management—a generally under-appreciated subject that Jim uniquely understood to be a critical success factor in business selling. Japan’s foremost lead generation marketing company.

B2B Marketing

B2B Marketing PointClear Work Management B2B

B2B Marketing Zone

Beyond Financials: VC & IPO Due Diligence on Sales & Marketing Metrics

The 10 most fascinating people in B2B Marketing in 2015

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