Why Social Media Really Matters
Customer Experience Matrix
SEPTEMBER 9, 2009
database marketing, or, more poetically, narrowcasting. I’m being arbitrary but let's date it from 1998 to 2007. With database marketing, post-sales contacts become important for cross-sell, upsell and retention. You can date TV-dominated era from, say, 1950 to 1985. Date it from 1985 to 1997. search marketing.
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