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Low Cost Systems for Demand Generation

Customer Experience Matrix

My new obsession with Twitter (follow me as @draab) has led to several messages from people who seemed to have trouble choosing between Eloqua and Marketo. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review. Just kidding.or

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Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

Eloqua and Silverpop are the obvious candidates. Again, there was already one transaction: Silverpop/Vtrenz in 2007. In this view, small vendors can succeed by providing excellent service and support, as well as by linking with marketing agencies and consultancies. Email marketing is another obvious adjacent space.

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B2B Lead Generation Blog: On B2B Demand Generation tools and Lead Generation Dashboards

markempa

In 2005, I wrote a post predicting that lead generation dashboards would become a hot topic and according to the CMO Councils 2007 Outlook Report the time for marketing performance dashboards is now. So are you using metrics that actually help you look forward? What do you think? recent exchange he had with Brian Carroll on his B2B Lead Gene.

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An 8-Step Plan for Migrating to a New Marketing Automation Program

Hubspot

Last year Freeman’s employer, a telecom company called ShoreTel , moved from Eloqua to HubSpot, and it fell to Freeman, the head of demand generation at ShoreTel, to oversee the project. And the software had been in place since around 2007. But it had to be done. In any migration, there will be some translation required. .

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16 marketing automation platforms your organization should consider

Martech

Platform vendors offer extensive training programs, online communities and strategic consulting services to encourage more comprehensive platform use and create a higher return on marketing automation investments. Oracle Eloqua. A graphic showing the Oracle Eloqua platform (via Oracle). Click here to download! Target customers.

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B2B Category Creators Episode 5 Transcript

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Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. I just remember I did some consulting and tried to bring in like, MicroStrategy, you know what I mean, like Cognos and like these, and it was just like, there was no fun to it.