How to Calculate Social Marketing ROI
Paul Gillin
JUNE 24, 2010
That’s what Pitney Bowes did when a 2007 Postal Service rate increase prompted 430,000 calls from customers. Many excellent solutions are now available on a software-as-a-service basis today, including Salesforce.com , RightNow Technologies and NetSuite. Profit margin. Net profit. ROI ((net profit – cost )/ cost ). White paper.
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