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| | CUSTOMER EXPERIENCE MATRIX
MARCH 29, 2010 [2007, Churn Rate] thinkAnalytics Helps Marketers Optimize Customer Treatments
Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. thinkAnalytics reports that its telecommuncations clients have seen churn rates of 20% drop to 12%, while video-on-demand clients have increased sales between 30% and 55%. Too bad more people don't use it.
MARCH 29, 2010 | CUSTOMER EXPERIENCE MATRIX
[2007, Churn Rate] thinkAnalytics Helps Marketers Optimize Customer Treatments