thinkAnalytics Helps Marketers Optimize Customer Treatments
Customer Experience Matrix
MARCH 29, 2010
Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue. thinkAnalytics reports that its telecommuncations clients have seen churn rates of 20% drop to 12%, while video-on-demand clients have increased sales between 30% and 55%. Too bad more people don't use it.