channel 2007 Facebook Outreach Sample 
Referral Rock
NOVEMBER 18, 2019
Dave originally coined the acronym in a famous presentation at the Seattle Ignite Summit, back in 2007, which has been forever immortalized on Slideshare. Any way that allows someone to potentially find your business can be considered an acquisition channel. Trust me, Facebook or Instagram isn’t always the answer.
B2B Marketing Savvy
AUGUST 25, 2009
The good news, unlike most previous evolutions of outbound channel alternatives, Twitter doesn’t come with budget requirements. Still, content… management… and metrics drive the accountability and Twitter, Facebook and the like can be no different. Resources, to be sure, are needed, but it’s not as cash-driven as traditional media.
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