The ROI Guy

NOVEMBER 4, 2010

As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Frugalnomics Reigns Since the technology bubble burst at the start of this decade, we have found that technology buyers have become more focused on quantifiable bottom-line proof points for most large investments.

Work Management 40

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The ROI Guy

SEPTEMBER 28, 2010

Although B2B buyers are not all the same, the bulk of white paper marketing involves communicating the same information, in the same way, over and over to prospects as different as Joe’s Barber Shop and Exxon Mobil. Tom then served Gartner as a Managing VP. Gartner CIO Study Highlights Need for Outcome-Base.

Enterprise Management 40

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Metadata

FEBRUARY 16, 2021

Elissa is currently board member at several companies, but most well known for being the CMO at Tableau from I think it was 2007 to 2018, when I was there. Elissa Fink: So, we ended up in a platform that Gartner renamed from business intelligence to business analytics. We need categories, so that we know how to compete.

Enterprise Management 52

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