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Marketer of the Month Podcast – Cutting through the Clutter – “Content Marketing” from the POV of the person who coined the term: Joe Pulizzi

Outgrow

Saksham Sharda: And when you first started using the term content marketing back in 2001, what was your vision for the business back then and how do you believe it compares to the present state of the industry? You need to present yourself as one of the leading experts and how best do you do that? Joe Pulizzi: Well, it was.

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American Business Media - Research & Marketing

Online Marketing Institute

focuses on the importance that readers, viewers, and attendees place on business info rmation to info rm and help the purchase/decision-making process.

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Demand Generation Systems Shift Focus to Tracking Behavior

Customer Experience Matrix

Over the past few months, I’ve had conversations with “demand generation” software vendors including Eloqua , Vtrenz and Manticore , and been on the receiving end of a drip marketing stream from yet another (Moonray Marketing, lately renamed OfficeAutoPilot ). But it no longer seems to be the focus of their presentations.

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Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies

Online Marketing Institute

I presented a webinar the other day where I stated that while white papers are still the staple of content marketing, they’re getting really stale as a communications vehicle for B2B. They have to be easy to navigate, and present visual ideas without overwhelming the viewer.… Come and get it! Seemed to go really well.

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Marketo’s 1,000th Blog Post: Our Modern Marketing Definition Revisited

Adobe Experience Cloud Blog

Buyers who attend events are not shy about expressing their displeasure over any presentations that appear even slightly promotional. Twitter had only launched at Odeo a month prior and didn’t become its own company until April 2007. The iPhone was not released until June 29, 2007, and the iPad didn’t come out until April 3, 2010.

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Tom Pisello: The ROI Guy: ShoreTel And Alinean Launch Online TCO.

The ROI Guy

Thursday, July 22, 2010 ShoreTel And Alinean Launch Online TCO Tool for Unified Communications Business Case Easy-to-use online calculator analyzes the Total Cost of Ownership (TCO) of competing unified communications systems to determine true costs and business value SUNNYVALE, Calif., How Do You Get Started in Content Marketing?

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Best Social Media Stats and Market Research of 2009

Webbiquity

Because these reports came disproportionately from one source ( MediaPost ), the articles and blog posts presented here are categorized by source. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. of all searches in 2007 to 20.4% Predicting the Present with Google Trends by Google Research Blog.