Why Three Top Marketers Saw The Light About Account-Based Marketing
LeanData
SEPTEMBER 29, 2015
Sangram Vajre, a co-founder of Terminus , said that in the past he felt compelled to use the number of leads his marketing campaigns generated to justify their success even though “I always felt it was the wrong thing to do.”. Today, though, Marketing Qualified Leads (MQLs) metric means little to him. You need real relationships.”.
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