The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)
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APRIL 12, 2022
In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. Instead of guesstimating the effects of your changes, the results are transparent and leave little room for misinterpretation. Issues with A/B Testing on Shopify (+ Solutions).
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