2007 BtoB Features Pricing 
The ROI Guy
FEBRUARY 4, 2009
What we did do is model the licensing and implementation cost advantage claims independently, comparing typical environments and using list price for all competitive licenses and Open pricing for Microsoft (available to most organizations). Do these features yield cost savings that make the purchase price savings moot?
The ROI Guy
JANUARY 17, 2011
But up-front purchase price isn’t everything. Advice > Using Alinean powered TCO Comparison Tools, sales and marketing can prove lower ownership cost over the useful lifecycle, comparing derived cost savings, value and features to justify the selection and purchase. Alinean recognized by BtoB Magazine’s as one of To.
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Online Marketing Institute
JUNE 22, 2009
Here’s why B2B marketers should do the same thing… Read more… Doug Kessler | June 8th, 2009 | no comments Featured post The Content Marketing Workbook It’s here. Wouldn’t it make… Read more… Doug Kessler | January 3rd, 2008 | no comments December 2007 Why Blog in B2B?
The ROI Guy
JULY 22, 2010
SHORETEL TCO TOOL: SUMMARY OF KEY FEATURES Many companies have realized that complexity is now one of the most significant drivers of cost in their business. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.
The ROI Guy
AUGUST 4, 2010
Sell value vs. price - Traditional sales professionals focus on price, and therefore leave the discussion open to discounting. One way to prove better value is to demonstrate unique benefits and bottom-line impact – tying unique specific features of the solution to unique savings or benefits.
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