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Why Social Media Really Matters

Customer Experience Matrix

mass media, or broadcasting: this began in the late 19th century with the emergence of national brands and national print media. I’m being arbitrary but let's date it from 1998 to 2007. Broadcast is the most passive medium; essentially, it’s yelling at people who may or may not be interested in the message. search marketing.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

Facebook, originally created for a group of individuals at Harvard University, quickly became a worldwide phenomenon and 100,000 companies had set up a group on the site by 2007– three years after its launch – to promote their business and attract new customers. It’s a new world, a new way of looking at things.