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Why Social Media Really Matters

Customer Experience Matrix

Summary: marketing has shifted steadily over time from passive to active consumer engagement. Marketers need to master new skills at each stage; as they do, advertising budgets will shift to take advantage of the new medium's increased effectiveness. database marketing, or, more poetically, narrowcasting. search marketing.

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Social Media Marketing: Top 100 Influencers and Brands

Onalytica B2B

The use of the internet used to be a privilege; today – with smartphones, tablets, laptops and their multiple device variants – we find ourselves constantly submerged in the world of technology without even trying. Marketing is no longer just a creative pursuit but driven by technology and big data. jeffbullas.