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When Did Programmatic Advertising Start: A History Lesson

Rev

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Little did we know that those tiny banners were just scratching the surface of the US digital ad-spend, and that the industry would soon be one of the top display-ad expenditures. .

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Programmatic Advertising Glossary & Brief History

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. billion in 2007).

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What is Programmatic Digital Advertising?

Digilant

Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. Using algorithmic driven evaluation techniques, DSPs can determine which impressions to buy in real-time. billion in 2007). .

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A Shortish History of Online Video

Vidyard

By 1993, web browsers had attained the ability to display images, and the camera was connected to the internet as an image that could be refreshed ‘live’ to make it easier to transmit its status. To help alleviate this great stress, a camera was set up across from the coffee pot, beaming its status to any computer in the building.

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How Social Media and Influencers Have Radically Changed B2B Marketing

Webbiquity

Twitter made a splash at SXSW in 2007 and began to grow rapidly. Virtual event technology has “democratized” event hosting by enabling anyone who can attract an audience to host an event. Spam filters, caller ID, commercial-free video (e.g., YouTube got started in 2005. Facebook was opened up to the public in 2006.