2007, B2B, Leads and Web 2.0 - B2B Marketing Zone

Strategic Guy: Three Phases of Social Media Maturation

Online Marketing Institute

JULY 9, 2009

Regardless of the reason, the social media champion correctly concludes that how companies position, brand, promote and identify leads has shifted. Is there an appropriate way to cross this last mile to identify members of our engaged community as sales leads, potential partners or new hires? Image created by Ryan Schradin.)

Social Media

Social Media Media Budget Programs B2B Thought Leadership

B2B Marketplaces: A New Breed Takes On an Old Problem

Webbiquity

JULY 19, 2010

Since the early days of the Internet, b2b purchasing has seemed like an area ripe for the efficiency and transparency improvements the web could bring. The theory has been that b2b buying processes are labor-intensive and inefficient, with heavy reliance on phone calls, emails and even face to face meetings. technologies.

Enterprise Management

Enterprise Management Work Management Marketing Management B2B

B2B Marketing Zone

Strategic Guy: Three Phases of Social Media Maturation

B2B Marketplaces: A New Breed Takes On an Old Problem

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