Remove 2007 Remove Article Remove Newsletter Remove Word of Mouth
article thumbnail

B2B Lead Generation Blog: Avoid wasting your Pay-Per-Click lead generation budget

markempa

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? I think this article does a nice job pointing out some of the most common pay-per-click mistakes and some easy fixes to help convert more clicks into web inquiries.

article thumbnail

B2B Lead Generation Blog: Content ideas for lead nurturing and tactics to use

markempa

A lead nurturing program can leverage existing investments that you have made in other marketing tactics such as events, white papers, contributed articles, or any other thought leading content. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What can you send via email? How can you leverage events?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to put the "Viral" in B2B Marketing Viral Campaigns?

Ambal's Amusings

50 newsletter signups (potential leads). It can be word-of-mouth delivered or enhanced by the network effects of the Internet. The John Chambers Telepresence Video: In 2007, Cisco’s CEO unleashed telepresence (essentially video conferencing) on the world in a video that I and millions of others saw on YouTube.

article thumbnail

B2B Lead Generation Blog: On building targeted lists for B2B Lead Generation Programs

markempa

Related Article: BtoB Magazine: Unisys gets boost from good data I recommend you start by collecting all of your existing in-house marketing lists into one place. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

article thumbnail

Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

In 2007, a breach of contract suit was brought against 1-800-Flowers.com Inc. Check out this timely article. Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Companies must also uphold privacy laws. An important reminder. Who owns your content?

article thumbnail

14 Things I Think I Think About Social Media

Convince & Convert

Facebook fan pages are email newsletters 2.0 Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Are You Growing Enough Voices Content Lessons Learned From 25 Popular Blog Posts Does Your Facebook Page Have a Pulse?

article thumbnail

Thought Leadership Videos: So You Want to Be An Authority?

Vidyard

Jay Baer has a podcast about word of mouth marketing. Ann Handley has a newsletter about storytelling in marketing. Blogs and Articles 3.5 Blogs and Articles. Video is a great way to enhance the written content in thought leadership blog posts and articles. Rand Fishkin has a blog about SEO. LinkedIn 3.2