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Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

I’m at the National Center for Database Marketing Conference this week. Products that sold two installations over the past three years might have added another six in 2007. NCDM is always a good place to get a feel for what’s on people’s minds. One theme I’ve picked up is a greater interest in advanced analytics.

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Conversen Simplifies Complex Messages Through Multi-Channel Dynamic Content

Customer Experience Matrix

It's more a supplement than a replacement for conventional campaign management but should save a lot of work for marketers and their agencies. One of the fundamental challenges in database marketing is that a seriously sophisticated campaign may send different messages to hundreds or even thousands of customer segments.