2007 Analytics Database Marketing Software 
Customer Experience Matrix
DECEMBER 12, 2007
I’m at the National Center for Database Marketing Conference this week. One theme I’ve picked up is a greater interest in advanced analytics. Products that sold two installations over the past three years might have added another six in 2007. NCDM is always a good place to get a feel for what’s on people’s minds.
Customer Experience Matrix
JULY 22, 2010
Summary: consolidation isn't new among marketing software vendors. When campaign management systems consolidated in the late 1990's and early 2000's, most were bought by enterprise software companies. Decision Software has remained a small company while Aprimo is most successful in B2B marketing resource management.
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