2007, Analytics and Database Marketing

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2007

Analytics

Database Marketing

Advanced Analytics and Still More Reasons I Love QlikView

Customer Experience Matrix

DECEMBER 12, 2007

I’m at the National Center for Database Marketing Conference this week. One theme I’ve picked up is a greater interest in advanced analytics. Products that sold two installations over the past three years might have added another six in 2007. NCDM is always a good place to get a feel for what’s on people’s minds.

Analytics

Analytics Budget Programs Vendors Paid Search Agency

Marketing Automation Vendor Consolidation: Lessons from History

Customer Experience Matrix

JULY 22, 2010

Email marketing is another obvious adjacent space. Again, there was already one transaction: Silverpop/Vtrenz in 2007. The potential margins from marketing automation probably look relatively attractive to email vendors. On the other hand, as the consolidation proceeds, small marketing automation companies may get pretty cheap.

Marketing Automation Services

Marketing Automation Services Enterprise Management Work Management Marketing Management

B2B Marketing Zone

Advanced Analytics and Still More Reasons I Love QlikView

Marketing Automation Vendor Consolidation: Lessons from History

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