Remove 2007 Remove Adwords Remove Narrowcasting Remove Research
article thumbnail

Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. I’m being arbitrary but let's date it from 1998 to 2007.