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Why Social Media Really Matters

Customer Experience Matrix

Of all that research I mentioned last week , two pairs of facts stood out. Some of this may be due to the fact that it’s much easier to buy search advertising (think Google AdWords ) than other types of online ads. database marketing, or, more poetically, narrowcasting. Social media is the latest stage in this evolution.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

Circles enable you to ‘narrowcast’ messages…Suddenly, Google+ can enable micro-targeting via circles.”). What Brands Need To Know About Google+ AdWords Social Extensions by Search Engine Land. Google+ Pro Tips Round-Up: Week 1 by Business Insider. ” Google+ Tips, Tricks and Tidbits by The Search Agents.

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