ClickZ

JANUARY 15, 2021

In our latest Tech Talk , Jivox’s CEO, Diaz Nesamoney talks through the data-driven personalized advertising and marketing platform. Before founding Jivox, Nesamoney founded Celequest, the market’s first business intelligence and analytics appliance, and served as its CEO until early 2007, when the company was acquired by Cognos/IBM.

eCommerce 114

eCommerce Personalization Paid Search Agency Purchase Intent 114

Outgrow

FEBRUARY 25, 2021

The aim is to build touchpoints with your prospects by being in their line of sight. Optimize Landing Pages for Different Accounts. Here’s a case study of ABM optimized landing pages that led to an overall demo rate of 38% and lower CPC on paid traffic. Source: Business Insider. Acquisition. Source: Unbounce. A/B Testing.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Martech

FEBRUARY 24, 2022

Call Tracking is a real-time solution that lets users track and analyze inbound calls to optimize marketing campaigns and maximize lead generation, conversion rates, and each campaign’s ROI. It also offers a variety of services to maximize advertising ROI and call handler performance. Product overview.

Marketing Attribution 97

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 97