Marketing Insider Group

JULY 14, 2020

2006: Facebook debuts. 2007: iPhone is available in the U.S. Digital, social, and mobile technology would seem immature in most situations. There’s no return on investment (ROI) with these vanity projects. The Advertising Research Institute reports that product sales decline after 48 ad impressions.

Paid Content 280

Paid Content Ad Frequency Paid Search Agency Marketing Budget 280

Single Grain

MARCH 16, 2020

You may like or dislike digital advertising, but no matter what you think, you will still find it on the next webpage you browse. As advertising trends evolve, we marketers have become much smarter. Gen Z, meanwhile, might be more drawn to YouTube vloggers and social media influencers on Twitter, Facebook and Instagram.

Advertising Agencies 105

Advertising Agencies Advertisements Advertising Trends 105

Martech

FEBRUARY 24, 2022

Every enterprise is unique and at a different level of maturity in its web, social, mobile and multichannel marketing efforts. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments. London-based Iovox was founded in 2007. CallSource.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Hubspot

JUNE 23, 2014

If you manage a Facebook Page, you might be a little bit frustrated. Anyone who manages a Facebook Page has either heard about Facebook’s organic reach decline or experienced its aftermath first hand. Here''s the inside scoop on what changes have actually taken place and how your brand can adapt.

Facebook 28

Facebook Advertising Agencies Paid Search Agency Mobile Advertising 28

seo.co

JANUARY 3, 2021

That’s catchy and easy to remember, but still sounds like it was written for a Marketing 101 class in 2007. Investopedia merely regurgitates what everyone else is already saying: Digital marketing is the use of the Internet, mobile devices, social media, search engines, and other channels to reach consumers. PPC Advertising.

Paid Content 75

Paid Content Advertising Agencies Planning Top of Funnel 75

Paul Gillin

JUNE 24, 2010

We’ve told you about a few companies that have achieved a notable return on investment (ROI) from their social marketing initiatives. The reality is that businesses make decisions without applying hard ROI criteria all the time. ROI ((net profit – cost )/ cost ). They include Indium Corp., Profit margin.

ROI 50

ROI Paid Content Social Marketing Webcast 50