Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.
The ROI Guy
OCTOBER 22, 2010
Next as a criteria, with Frugalnomics in full effect, cost of the solution is a close second, followed by return on investment (ROI). According to Harte-Hanks researchers, “While ROI ranks high, it is interesting to note that its score drops slightly with the level of the decision-maker. Latest Research.
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