Hard Data to Justify Your Marketing Automation Investment
Customer Experience Matrix
SEPTEMBER 1, 2010
A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Here's a bunch. 16% % firms w/lead to first call conversion > 50% 48.7%
120 
Let's personalize your content