Digilant

OCTOBER 4, 2023

Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Advertisers now buy media across a vast range of different sites. Supply Side Platform (SSP) Supply refers to the seller of media – in most cases, the publisher.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Advertisers now buy media across a vast range of different sites. Supply refers to the seller of media – in most cases, the publisher. billion in 2007). . Supply Side Platform (SSP).

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Martech Advisor

OCTOBER 17, 2019

It is a term used exclusively for digital media and online ads. You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Most publishers putting up their ad space for sale, look for ad networks to secure buyers.

Cost Per Thousand 41

Cost Per Thousand Paid Search Agency Adsense Ads 41