2007 Activities Marketing Budget Creation Website Personalization 
The ROI Guy
NOVEMBER 8, 2006
To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. Drive Budget Planning with the “IT Hierarchy of Ne.
The ROI Guy
SEPTEMBER 17, 2010
Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.
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The ROI Guy
SEPTEMBER 16, 2010
SiriusDecisions recommends that the performance of sales enablement programs and investments be tracked in four dimensions, successively implementing these metrics to assure sales enablement return on investment: Usage and Activity – are the tools you are providing being used to the scope and level expected? Is Marketing Too Busy?
The ROI Guy
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing.
The ROI Guy
NOVEMBER 8, 2006
Pepper’s and Rogers say it best in that: “Customers are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Alinean Launches Interactive White Papers Marketing Hierarchy of Needs: Achieving Marketing. Is Marketing Too Busy?
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