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Tom Pisello: The ROI Guy: TCA Champ - Oracle or Microsoft SQL Server?

The ROI Guy

To determine the comparative TCA of these platforms, Alinean conducted independent, in-depth interviews with 100 directors of database administration and senior-level database administrators regarding their database environments, user populations and database administration activities. Posted by Tom Pisello at 12:23 PM Email This BlogThis!

ROI 40
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Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

The survey highlights this, with Leaders growing investments over laggards in: innovative marketing activities around e-platforms; engaging clients through social media, and; developing custom content. In order to break through, leaders are recognizing the need for smart and engaging value-added content.

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Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.

The ROI Guy

SiriusDecisions recommends that the performance of sales enablement programs and investments be tracked in four dimensions, successively implementing these metrics to assure sales enablement return on investment: Usage and Activity – are the tools you are providing being used to the scope and level expected?

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. Share to Twitter Share to Facebook Share to Google Buzz Labels: B2b marketing , Frugalnomics , Information Overload , interactive white paper 1 comments: samuraiwriter said.

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Tom Pisello: The ROI Guy: Is Return on Customer (ROC) a good.

The ROI Guy

Pepper’s and Rogers say it best in that: “Customers are the only reason you build factories, hire employees, schedule meetings, lay fiber-optic lines, or engage in any business activity. Without customers, you dont have a business.&# Posted by Tom Pisello at 1:02 PM Email This BlogThis!

ROI 40