Tom Pisello: The ROI Guy: Measure to Manage - Driving Sales.
The ROI Guy
SEPTEMBER 16, 2010
Transferring knowledge to sales representatives, and then helping these reps more effectively share this knowledge with customers and prospects is the mission of sales enablement, and it has become a vital best practice to overcome Information Overload, fight Frugalnomics and take control of Internet driven Buying Cycles.
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