markempa

DECEMBER 21, 2006

According to their research, " only 17% of B-to-B marketers we queried were sure their CFOs understood the value of lead generation programs." It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement. So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads. from cadenceblog One of my main responsibilities in the past few years was to increase marketing activities. They posed 10 of the toughest questions B-to-B marketers often ask them about qualifying and scoring leads.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

Online Marketing Institute

JANUARY 4, 2011

July 29, 2010 at 2:43 pm Related Topics: Business To Business blogs 23 Comments » 23 Responses to “Blogs are Becoming the New Front Door for Prospects: Is Yours Open?&# Kate Gallagher Says: July 30th, 2010 at 11:32 am Great post! “In previous years, visitors went straight to our website,&# says Newton.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

The ROI Guy

SEPTEMBER 28, 2010

Tuesday, September 28, 2010 Do White Papers Still Engage? The good news is that todays buyer wants to be engaged, with 9 out of 10 actively relying on vendor provided information on their way to making a purchase decision. They do if they are Interactive! Value Selling Tools and the Buying Lifecycle Is there an ROI from Social Media?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40