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Customer Experience Matrix

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Insights from Eloqua's IPO Registration Statement

Customer Experience Matrix

This included the basics: revenue, customers, profits, and cash flow. Revenue increased roughly $10 million per year from 2006 through 2010, which is nothing to sneeze at although the higher base meant the percentage rate slumped significantly in 2009 and 2010, to about 25%. Let’s start with the servicing costs.

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SalesFusion Combines Online and Offline Marketing with CRM

Customer Experience Matrix

The latter is an unusual feature for Software-as-a-Service systems like SalesFusion, since most vendors are concerned that ad hoc queries could harm system performance. It merged in 2007 with online forms vendor AxiomFire and assumed its current name in January 2009. SalesFusion is now expanding its direct sales efforts.

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Beanstalk Data Adds Service to the Marketing Automation Recipe

Customer Experience Matrix

It can also combine the scoring rules with custom database queries to further refine how they trigger system activities. The campaigns can run once, repeat automatically at user-specified intervals, or be triggered by standard events or custom SQL queries. Beanstalk sees its marketing services as a major point of differentiation.

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thinkAnalytics Helps Marketers Optimize Customer Treatments

Customer Experience Matrix

Indeed, the briefing slides the company showed me in mid-2009 were nearly identical its slides from 2007. Its most common applications, churn reduction for telecommuncations companies and content recommendations for video-on-demand services, are in situations where customers explicitly identify themselves, so this is not an issue.

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LoopFuse Offers No-Frills Demand Generation

Customer Experience Matrix

The help functions are built with Helpstream customer support technology, which also provides a knowledge base and online community. LoopFuse was founded in 2007 although it was largely in stealth mode through early 2009. LoopFuse does a particularly good job with CRM integration.

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