Programmatic Advertising Glossary & Brief History
Digilant
OCTOBER 4, 2023
billion in 2007). In this same time frame, Google launched AdWords, which allowed advertisers to run CPC-priced campaigns on the Google networks. The Birth of Real-Time Bidding The next decade of programmatic advertising history (the 2010s) cannot be easily outlined linearly. And it only grows more complex.
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