Content Rules: Insight and Originality Attracts Clients
Writing on the Web
APRIL 13, 2011
Content marketing works: you can publish online content – blog posts, videos, webinars and web pages – that attracts clients to you. Using content marketing , you don’t have to chase after them, spend money on advertising, direct mail, or printed newsletters. Or as the authors of Content Rules say, “Produce great stuff, and your customers will come to you.
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