Be Everywhere Online – Without Your Foot in Your Mouth
Webbiquity
AUGUST 15, 2011
Guest post by Kristin Zhivago. Tom is right. As he contended in Web Presence Optimization Reloaded , you should be “everywhere. You have to appear in all the channels where your customers may be lurking. But—and this is big—if you appear in those channels with a message that does not resonate with your potential buyers, it’s worse than not being there at all.
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