Is It Reach and Engage or Listen and Engage?
Tony Zambito
AUGUST 31, 2011
Cover via Amazon. I have been thinking about this question for some time. I have been thinking that there is something wrong with all the titles I see that begin with Reach and Engage for numerous articles and blog posts. To me at least, it seems that in the social age the terms Reach and Engage cancel each other out. One can make an educated argument that reach belongs in the push column of marketing. Whereby engage can be placed in the pull column.
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