AI & the Devaluation of Marketing Copy
The Point
MAY 21, 2024
Can AI write marketing copy? Even the most hardened AI skeptic would have to admit: yes, it can. The follow-on question, naturally, is whether AI-generated copy is any good. Today, that would appear to depend on 1) who’s at the controls, and 2) what kind of copy AI is writing. To complicate matters further, AI’s capabilities in the marketing domain are evolving at a dizzying pace.
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