The Point

SEPTEMBER 20, 2010

In B2B circles, Q4 is historically a time of year when marketing spend picks up. Sales teams need the push to meet year-end numbers, whilst at other companies, spending marketing dollars in Q4 is simply a matter of “use it or lose it.” Even with the recession now officially over , and the economy slowly entering a period of recovery, this year seems to be no exception to the trend.

Marketing Budget Creation 153

Marketing Budget Creation Marketing Budget Paid Content Budget Programs 153

The Point

SEPTEMBER 16, 2010

I wrote recently in this space about the recent resurgence of direct mail as a viable outbound component to an integrated demand generation strategy. Most of that resurgence is due to the benefits of using direct mail on its own merits, but there’s another factor: the greatly diminished effectiveness of rented email lists. When the list industry “discovered” email in earnest back in the 90s, direct marketers like this blogger were enthralled with the potential of a new, hipper alternative to dir

Opt-out 140

Opt-out Opt-in Response Rate Demand Generation 140

The Point

SEPTEMBER 8, 2010

This month, Google released a new feature called Priority Inbox , designed to help Gmail users better cope with email overload by automatically determining which emails are most important to you. For example, messages sent from people that you typically respond to immediately will receive special attention and preferential placement, as will emails sent to you exclusively and not to others.

Lead Generation 130

Lead Generation Lead Scoring Lead Ranking Generation 130