Top B2B Marketing Zone Barriers Funnel Content for Week of Mar 10

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Sat.Mar 10, 2012 - Fri.Mar 16, 2012

The Effective Marketer

How to Build a Content Development Plan for Your Site

The Effective Marketer

MARCH 13, 2012

Note: this is another great guest post by Brad Shorr. See his bio at the end. Have you ever visited a website that looked like a teenager’s bedroom – content strewn about everywhere, overflowing with information yet impossible to find what you’re looking for? This often happens when a firm fails to make a long-term content development plan a component of its new site launch.

Planning

Planning Allocation Ad Building Content

A Content Rules Cheat Sheet

The Effective Marketer

MARCH 15, 2012

I’ve got to admit, I am a big fan of the “Content Rules” book , by Ann Handley and C.C. Chapman. No, is not groundbreaking or earth-shattering content. Actually, a lot of the stuff you probably are already doing and it kinda seems natural once you read it. But boy, is it actionable. It consolidates a lot of what is out there about content marketing and delivers it in an easy to read format with no gobbledigook or too much fanfare.

Rules

Rules Content Paper Order

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Sat.Mar 10, 2012 - Fri.Mar 16, 2012

The Effective Marketer

How to Build a Content Development Plan for Your Site

A Content Rules Cheat Sheet

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