Sat.Feb 21, 2009 - Fri.Feb 27, 2009

Smashmouth Marketing

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10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0 co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Here's an example of a recent tweet I posted: @damphoux: landing page tip to @siriusdecisions, put excerpt or something valuable landing/reg page. Entice visitors [link] On to events. Come register.

Email Autoresponders 2.0 in B2B Marketing

Anything Goes Marketing

Reflecting back on a long week I had the pleasure of meeting a number of new clients and seeing what they have accomplished as part of their online marketing initiatives. I am extremely lucky to see some of the most cutting edge marketing tactics being used and wanted to highlight some of them here. Heather has some good tips to ensure that your information and call to action(s) is up to date.

Scoring the Stages of a Buying Process

Digital Body Language

When we talk about lead scoring, the goal that comes to mind most often is determining which leads are ready for handoff to sales. This, however, is only part of the picture. Some of us are able to map out a full buying process that is common to many or most of our buyers. However, there are three general phases that are common; awareness, solution discovery, and solution validation.

Social Media is better for the Consideration Phase

Buzz Marketing for Technology

I know I talked about this before on this blog but when I saw the data from RainToday’s Benchmark Survey of How Buyer Identify Professional Services Providers , I couldn’t help myself. But these are long term goals and take many years of work. It’s a little like social networking in the sense that – success breeds success! So try to map your tactics more to the buying cycle when you deploy them.

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

More Thoughts on Thought Leadership

Buzz Marketing for Technology

Every firm I speak to wants to better position themselves as thought leaders in their specific area of Technology. And for good reason – better margins, better awareness, better leads, more qualified leads. Moreover, it changes the dynamic of the conversation from one of WHO are you to HOW can you help me with my problem. But creating Thought Leadership is not so easy. Give a listen. He has a B.A.

My Blog got me a New Job and a Book Deal!

Buzz Marketing for Technology

I realize you can’t pick up a paper or listen to the news without hearing about more job losses and for those that are affected by the economic situation my thoughts and prayers are with you all. And so I’d like to focus on describing how my blog has helped me move on to the next stage in my career. And hopefully help you in the process. Besides all those great things, I also got things I hadn’t bargained for like having less time for the family, adding to my existing A.D.D., and a general tendency to speak in 140 character phrases! But I am proud to announce I got a book deal of my own!

Getting Closer to My Usability Ratings

Customer Experience Matrix

If you suspected that my last two blog posts were a way to avoid writing a post that ranks vendors on usability, you’re probably right. You’re also spending way too much time worrying about my blog, although I appreciate the attention. But it turns out that those posts served a purpose beyond procrastination. In particular, they helped me to clarify the distinction between small campaigns focused on a specific treatment (e.g. offering a white paper or promoting a Webinar) and the larger process of managing the flow of treatments. But they hide it well.) Sorry.) Sorry about the parentheses.)

First Look: Adds Nurturing Campaigns to MarketingGenius

Customer Experience Matrix

Yesterday’s chance to write the first review (I think) of Marketo’s 3.0 release seems to have awakened a long-dormant journalism gene. I spoke today with , whose new nurture marketing system, Genius Enterprise, will officially launch next week. Knowing I’ll have another scoop if I write about it at once, I find I can’t resist. itself has been around since 2006, when it launched SalesGenius. This gave salespeople a desktop “Tracker” that instantly alerted them when prospects responded to their emails, and showed which pages the prospects visited on their company Web site.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

First Look at New Marketo Release

Customer Experience Matrix

I’m going to diverge just slightly from my current obsession with usability to talk about a conversation I had today with Marketo President and CEO Phil Fernandez, who previewed the 3.0 release of his flagship product, scheduled for March 3. The changes that Fernandez described seemed good but subtle. Major themes were greater access to detailed information, more precise targeting, and tighter integration with Although I actually think that quite a few demand generation vendors share the Marketo philosophy, it’s still helpful to hear the distinction made clearly.

Voxify: Rejuvenating Dead Leads through Nurturing

Digital Body Language

The merits of lead nurturing are hard to underestimate. Especially in challenging economic times, it is extremely wasteful to have a leaky funnel that you spend great effort and resources on getting potential buyers into the top of, only to have them leak out the side. More often than not, this is due to mismatches between buyer timing and the handoff to your sales team. Enjoy the case study: Voxify: Rejuvenating Dead Leads through Nurturing Voxify is a provider of powerful speech applications for contact centers in retail, travel, hospitality, entertainment, financial services, and healthcare.

Three Options for Measuring Software Ease of Use

Customer Experience Matrix

I’ve continued to refine my checklist of items for scoring demand generation vendors on "ease of use for basic functions". Results are promising in that my draft rankings agree with my intuitive sense of where different vendors fall on the continuum. Of course, actually publishing the rankings will throw some vendor noses out of joint, so I need to think a bit more how to do it so that everything is as transparent and reasonable as possible. I’m hoping to release something towards the end of this week, but won’t make any promises. This should help clarify why I’ve chosen the path I’m following.

getting stuff done with ms outlook

The Effective Marketer

note: the tips i give below work in ms outlook 2003 as well as 2007 version. outlook 2007 has even more features for helping you categorize stuff, but we'll keep it simple for now and focus on the features available in both versions


How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

Branding, SEO & Competitive Keyword Phrases

KoMarketing Associates

Aaron Wall just wrote an important post on SEO and the impact of brand strength in relation to competitive keyword visibility. The team at SEO Book provided examples of highly competitive keywords and the recent surge in brand-specific website rankings. What’s important to note is that in some situations, companies clearly are adopting SEO best practices as it pertains to the keyword visibility in onpage elements like HTML title tags, Meta Descriptions and web page copy (“ airline tickets ” is a good example of major airlines optimizing their respective home pages).

MarketingExperiments B2B Landing Page Web Clinic Contest

B2B Lead Generation Blog

I will be hosting a MarketingExperiments Web Clinic along with MECLABS Sciences Group Director, Dr. Flint McGlaughlin, this Wednesday, February 25 at 4 pm EST. This clinic is special because it will feature an interactive contest. Ten B2B landing pages will be selected to vie for a grand prize: a free landing page assessment (worth $5,000). Attendees of the clinic will be voting for who they think most deserves the makeover. You don’t have to submit something in order to participate in the clinic. And, get this: you can win prizes by just making contributions to the discussion.

Using thought leadership and educational marketing to generate leads

B2B Lead Generation Blog

As marketers look for ways to optimize lead generation, they are recognizing the value of using educational content and thought leadership to help attract more customers. I've written a number of times on using educational marketing and certain aspects of thought leadership to generate leads, and I thought this post by Dana VanDen Heuvel over at the MarketingProfs Daily Fix blog was useful reminder. So what is a thought leader? First of all, thought leaders don't really refer to themselves as thought leaders. A thought leader is a recognized authority in one’s field.   I agree. 

Proposals: How David Slays Goliath


The most amazing proposal win I've been associated with came during my time as corporate proposal manager for a national environmental company. We started at a terrible disadvantage with the client determining that our qualifications didn't even merit receiving the RFP! But since it was an existing client, we were able to pull some strings to get a chance to compete. We needed to change the game.


The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Getting the Most Out of Micro Blogging

My Travels on the Net

A simple 140 character message is an excellent way to stay front-of-mind with all the people you are connected to. And maybe you haven’t noticed but Twitter isn’t the only micro-blogging platform out there. Many other social networking sites including LinkedIn, Plaxo, Facebook and even Flickr have a micro-blogging feature too. Now I’m going to share something interesting with you.”

Are we in a Depression or a Recession. and what are the.

B2B Marketing Confidential

There are a lot of articles on the value of marketing in a recession. Most of these were written around three recessions: 1982; 1991; and 2001. These recessions ranged from severe (1982) to mild (1991 and 2001

Best of 2008: Sales & Marketing Copywriting


Want to know how to write more effective marketing and sales copy? Avoid common grammar and usage mistakes that diminish the impact of your writing? Craft more compelling headlines and ads? Combat dreaded "writer's block"? Then read on—you'll discover these answers and more in the blog posts reviewed here, some of the best of 2008 on writing great sales and marketing copy.

BMA-Minnesota to Explore the Use of Social Media within the B2B Marketing Arena


A panel of social media experts will discuss how business-to-business organizations can effectively use social media strategy to help achieve business goals MINNEAPOLIS--( BUSINESS WIRE )--The Minnesota chapter of the Business Marketing Association ( BMA-Minnesota ) will host a panel discussion on how business-to-business (B2B) marketers can use social media to boost their performance metrics and support a customer-centric business model. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Louis Park, Minn. from 8 a.m. to 9 a.m. to 9 a.m. Tom Pick.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

IDC Workbook: Optimizing Marketing and Sales Lead Management with Marketing Automation

Modern B2B Marketing

The marketing automation space is exploding. And whereas the rapid emergence of flexible, easy-to-use, e-marketing tools is good news for marketers, choosing the right solution for your business can be a daunting process. If you’re grappling with how to make the right choice, or just looking to make a business case for marketing automation at your company, here’s a new resource from the smart analysts at IDC’s CMO Advisory Practice : a new workbook titled “ Optimizing Marketing and Sales Lead Management with Marketing Automation.”. Aligning sales and marketing with automation.


Social Media Isn't Only for Virtual Events


Note: this is a guest post from Cece Salomon-Lee , social media relations expert and author of the PR Meets Marketing blog. Cece has previously guest-posted here on best practices in PR and blogging outreach. Virtual events have received a lot of attention recently as an effective way to communicate with your audiences without the costs associated with an in-person event. One argument against virtual events is that you would lose the intimacy that face-to-face interactions provide. I recently wrote that virtual events aren't necessarily the answer to replacing physical events.