Oktopost
APRIL 28, 2024
Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.
Heinz Marketing
APRIL 28, 2024
By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Determining if it is the right fit for your use case is next. And once you decide to purchase it for your organization, operationalizing it with people and processes is key to its success. Last month, my colleague, Win Salyards wrote about Koala and its features as an ABM tool.
B2B Marketing Directions
APRIL 28, 2024
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can't create buyer trust, but the right marketing approach can make it more likely trust will develop. Trust has always been a vital component of business relationships, but it has become a critical issue over the past several years largely because of growing concerns about the collection and use of personal infor
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