Sat.Oct 06, 2012 - Fri.Oct 12, 2012

Paul Gillin

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15 Tips for Getting the Most From LinkedIn Groups

Paul Gillin

I spend a lot of time in LinkedIn groups and have learned a bit about maximizing their potential as conversation-starters. Here are 15 of my favorite tips. Please add your own as comments. 1. Ask Questions. The best way to provoke discussion on LinkedIn is to ask questions. Rather than sharing a link to an article, use it to kick off a discussion. For example, instead of posting a headline and a link to an article about cloud security, formulate it into a question: “This article on Cloud Computi

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What Makes a Good B2B Online Video

Paul Gillin

I spent some time with comic video whiz Tim Washer (also @timwasher ) at B2B Forum last week, and he followed up with a few questions about how B2B companies are using online video as part of their content marketing programs. I shared some opinions with him, but why not share them with everybody else as well? I’d like to hear your answers to these questions, too.