Top B2B Marketing Zone Lock-In Contingency Content for Tue.Apr 24, 2012

Paul Gillin

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Gillin

APRIL 24, 2012

Social business isn’t about tools and promises. It’s about giving people at every stage in the sales cycle the incentive to adopt tools that make their jobs easier and contribute to customer satisfaction. Photo via NigelBeck.com. IBM started with that simple premise when it tackled the task of convincing its sales and marketing people to adopt a new way of doing business.

Business

Business Work Management Customer Satisfaction Marketing Management

Paul Greenberg on Social Customers

Paul Gillin

APRIL 24, 2012

Who are social customers? According to Paul Greenberg , they: Are savvy using social channels. Trust differently than they used to. Communicate with peers. Communicate with companies. Get what they want. Are social, mobile, local. Expect immediate response or nearly immediate response. Expect information available nearly instantly when searching. Increase velocity of consumerization of work.

Peer-to-peer

Peer-to-peer Social Networks High Quality Lead Advertising Channels

Webinars

How to Leverage Behavioral Science Insights for Direct Mail Success

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Tue.Apr 24, 2012

Paul Gillin

IBM’s Beck: Social Business is About Enablement, Not Control

Paul Greenberg on Social Customers

Webinars

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