Thu.Jan 12, 2012

Paul Gillin

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Cisco Does B2B Facebook Right

Paul Gillin

Want a low-cost, fun and effective way to reward your most active Facebook contributors? Steal a page from Cisco, whose corporate page is one of the best B2B presences on Facebook. Last year, Cisco started the SuperFan program to recognize its best community members. Each month, administrators recognize one fan and highlight him or her at the top of the page.