5 Ways You Can Merchandise the “Masthead Value” of Publicity
Marketing Craftmanship
FEBRUARY 16, 2013
Not to be confused with “The Wall Street Transcript” Many companies will invest considerable effort seeking positive publicity in influential media sources, and then fail to benefit from the masthead value of that exposure. Originally a seafaring term relating to the brass plate attached to a ship’s mainmast that memorialized its owners and builders, a publication’s masthead lists the members of its current editorial and production staff.
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