Did The New York Times Purposely Fuel the Goldman Controversy?
Marketing Craftmanship
MARCH 20, 2012
A Compromised Value Proposition? If the biggest loser in disgruntled employee Greg Smith’s recent OpEd piece was Goldman Sachs, then the apparent winner in this high-profile media sideshow was The New York Times. Rarely has an opinion piece on any topic, published in any major newspaper or periodical, attracted so much attention and controversy. The veracity of Mr.
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